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How to Create a Foolproof Business Plan for Realtors in 2025 and Earn $500,000
Welcome back! Sean here with The Mortgage Group. Today, I want to share how I create a business plan each year to meet and exceed my goals. The plan I’m about to share with you is tried and tested, not just by me but also by my mother, who was a successful realtor. This method has consistently helped us surpass our targets.
While I’m not a realtor, my goal is to help you succeed and increase your closing ratio. Here’s the easiest and fastest way to write a business plan in 2025. If you’d like a copy of this plan to customize it to your needs, feel free to reach out, and I’ll send it your way.
Why You Need a Business Plan
Imagine turning your passion into profit or scaling your existing business to six or seven figures. Sounds amazing, right? But here’s the kicker: 70% of businesses that succeed past the five-year mark have one thing in common—a solid business plan. Here are some compelling stats:
Entrepreneurs with a business plan are 16% more likely to achieve growth.
Companies with a business plan are 30% more likely to succeed.
Businesses that have a plan are 70% more likely to thrive after five years.
Companies with a plan are 260% more likely to open.
Convinced? Great! Let’s break down the steps to create a business plan that works for you.
Realtor Business Plan 2025
Business Goals
Gross Commission for 2025: $500,000
Average Deal Size: $7,000
How many deals do I need?
$500,000 ÷ $7,000 = 71 Total Deals
How many deals per month?
71 ÷ 12 = 6 Total Deals per Month
How many deals per week?
6 ÷ 4 = 1.5 Total Deals per Week
Roadmap
Lead Sources and Close Rates
Cold Calling
Database Management
Social Media
Paid Ads on Google
Lead Generation Companies
Direct Mail Campaigns
Door Knocking
Website Optimization
Referrals from Past Clients
Open Houses
Referrals from Mortgage Brokers or Lawyers
Text Message Campaigns
For Sale by Owner Listings
Expired Listings
Presentations
Religious or Cultural Communities
Email Campaigns
Networking Groups (e.g., Chamber of Commerce, Gyms)
Builders and Developers
Municipality Opportunities
Mathematical Breakdown for Cold Calling
Every 20 calls = 1 lead
Every 10 leads = 1 transaction
Example:
If you make 100 calls in a day, you’ll generate 5 leads.
200 calls over two days = 1 transaction.
Know your math based on your closing ratio!
Example Plan for Earning $500,000
1. Cold Calling
20 calls per day x 21 days = 420 calls/month
420 calls = 1 transaction or $7,000 commission
2. Social Media
Increase follower count by 5 per day.
Post daily on Instagram, Facebook, LinkedIn, and X.
Join niche-specific groups.
0.5 transactions/month = $3,500 commission
3. Direct Mail
Send 2,000 pieces monthly in a target area.
0.5 transactions/month = $3,500 commission
4. Email Campaigns
Grow your email list by 100 contacts/month.
0.5 transactions/month = $3,500 commission
5. Door Knocking
Knock on 10 doors per day in your farm area.
0.5 transactions/month = $3,500 commission
6. Builders and Developers
Establish relationships for steady referrals.
1 transaction/month = $7,000 commission
7. Group Presentations
Host 1 presentation per month (advertised on Facebook).
1 transaction/month = $7,000 commission
8. Open Houses
Host 1 open house per week.
0.5 transactions/month = $3,500 commission
9. Referrals from Past Clients
Leverage your network for steady referrals.
1 transaction/month = $7,000 commission
Total Monthly Commission: $49,000
Consistency is Key
Achieving these goals requires consistent effort. Each day, focus on incremental progress, and the results will follow. Track your activities, analyze your results, and refine your strategies to maximize efficiency.
Other Goals for 2025
Family and Relationships
Spend quality time with loved ones weekly.
Schedule regular family outings.
Health and Wellness
Exercise at least 3-5 times a week.
Prioritize mental health through mindfulness or meditation.
Hobbies and Projects
Dedicate time to a passion project or hobby.
Set aside time for creative pursuits.
Long-Term Goals
Build a sustainable business model.
Invest in personal and professional development.
Plan for retirement or long-term financial security.
By following this roadmap, you’ll be well on your way to creating a thriving real estate business in 2025. Remember, success doesn’t happen overnight—it’s the result of consistent, deliberate action. Let’s make 2025 your best year yet!
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Sean Rampersaud
Sean has been a mortgage broker in Canada for 17 years.
We have helped countless amounts of clients achieve their mortgage goals!
Call me anytime at 780-278-4847
